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“I look and feel my best when I’m most comfortable” – Bar Refaeli

Underwear makes up the foundation of every outfit. 

At we create undergarments for men and women who’s personal style

is never overshadowed by their panty lines.

Inspired and designed by supermodel Bar Refaeli, represents her own

laid-back style and her love for the natural and unadorned.

We believe when you're comfortable in your own skin you don’t need expensive

and glamorous apparel to feel great. is designed using the softest premium Turkish cotton and clean,

simple lines that flatter the body without stealing the show.

At our whole approach – and every item we create – is inspired

by our unwavering belief that honest simplicity is the ultimate in luxury.

understated. unadulterated.